SSO

🟢 Smarter AI 🟢

An SSO, aka Single Sign-On, is an authentication method that allows a user to log in once with a single set of credentials and access multiple applications or services.

This eliminates the need to remember multiple usernames and passwords for different accounts, increasing convenience and security by reducing the risk of password fatigue and weak or reused credentials.

How It Works

• User login: A user logs into the first application (the identity provider) with their single set of credentials.

• Authentication: The identity provider authenticates the user and generates a secure digital "token" that proves their identity.

• Access: When the user tries to access another connected application (a service provider like us AI Voice+ app), the browser sends the token to that service.

• Verification: The service provider (that's us in outr case) verifies the token with the identity provider and grants the user access without requiring them to log in again.

Key Benefits

• For users: Simplifies access to multiple applications, saving time and frustration from remembering numerous passwords.

• For organizations: Reduces the risk of security breaches from weak or forgotten passwords, improves productivity, and allows for centralized management of user access.

Common Examples

• Enterprise use: Employees logging into a single portal to access various corporate applications like email, CRM, and HR systems & e.g. AI Voice+ provides the key endpoint into our app for you as the end-user.

• Consumer use: Using a Google or Apple account to sign into multiple third-party apps and websites if your IdP (aka your organization/company) has setup OAuth2 for Google, Apple, Microsoft, etc.

Easy. In-App. Setup.

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• Hybrid SSO (SAML/OIDC) — Organizations can connect their own Identity Providers (Okta, Authentik, Azure AD, etc.) via OIDC. SSO is triggered automatically by domain detection on the login page.

• SSO Domain Detection — As users type their email, the login form checks the domain against organization_sso_providers; a branded "Sign in with [Provider]" banner appears on match.

• SSO Edge Functions — sso-authorize generates the OIDC authorization URL with HMAC-SHA256 signed state (CSRF protection, 10-minute TTL); sso-callback verifies the signed state, handles code exchange, auto-provisions new users, links them to organizations, and signs them in via magic links.

• SSO Security Hardening — Redirect URI validation against allowed origins whitelist; domain format regex validation; scalable user lookup via profiles table (not listUsers()); defense-in-depth org re-derivation from email domain; existing user org linkage on SSO login; UNIQUE partial index on sso_domain prevents domain collisions.

• SSO Admin Settings — Organization admins configure OIDC settings (Issuer URL, Client ID, Client Secret, scopes, SSO domain) from Settings → SSO with a dedicated management UI.

• Gamified SSO Setup Guide — Interactive 5-step "How to Use" roadmap with XP tracking, progress bar, completion badges, confetti celebration, and localStorage persistence to guide admins through IdP configuration.

283 Features Shipped39 Competitive Advantages