...idea to impact

We. Are. Builders.

INSPIRATION

“There’s just a tremendous amount of craftsmanship in between a great idea and a great product.” — Steve Jobs

• We live in a world overflowing with ideas.

• Every day, in meeting rooms and WhatsApp groups, people throw around suggestions that sound brilliant in the moment.

• But if ideas were enough, the world would already be full of revolutionary products and flawless services.

Steve Jobs, in one of his most candid interviews, drew a sharp line between the spark of inspiration and the hard reality of execution. And his words hit home for anyone who has tried to build something that lasts.

The Myth of the “Great Idea”

Jobs argued that too many people overvalue ideas.

• They believe 90% of the work is in coming up with the concept, while execution is merely the follow-through.

• The truth? The idea is just the seed — the hard work is in nurturing it into something that survives the storms of constraints, costs, and customer expectations.

Craftsmanship Is the Missing Link

Turning an idea into a product requires craftsmanship:

• Thousands of details must align — design, technology, usability, materials, costs.

• Every stage brings unexpected challenges and forces trade-offs.

• What begins as a “great idea” will inevitably evolve through iteration, testing, and often heated debates within teams.

This process, Jobs said, is the real magic. It’s messy, but it’s where value is created.

Execution. Is. Key.

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